Quantitative Research
A guided, open-ended interview was conducted to deepen an understanding of aviation consumers’ attitudes towards Southwest Airlines and the greater aviation industry. The interview was centered on Southwest Airlines’ recent policy changes regarding the removal of the two free checked bag and open seating policies and their subsequent effect on consumer behaviors. The participant involved has been an aviation consumer for 40 years, has flown with a variety of airlines and possesses a broad overview of the industry. The following analysis can be used to inform future communication and promotional strategies to better resonate with the desired target audience.