Get to know a little bit about me…
Inspired by inquiry and guided by data, I seek to communicate strategies with authenticity and sincerity to keep audiences well-informed and engaged. With a diverse background in sports journalism, event planning, and strategic communication—specifically in developing goal-oriented campaigns supported by quantitative analysis—I can effectively identify an audience’s baseline and guide the desired vision. Holding a B.A. in Journalism and Mass Communication and an M.A. in Strategic Communication, I evoke outcome-driven storytelling to cultivate mutually beneficial relationships. Committed to continual learning, adaptation, and collaboration, I translate complex data into compelling campaigns that drive measurable engagement.
In previous roles, I effectively boosted engagement and production to new-found heights. As the Sports Editor at The Round Up NMSU, I increased weekly article output by 250% and expanded coverage to all campus programs, some that had never been reported on ever. As the Event Coordinator for KRUX 91.5 FM, I helped increase brand awareness by 40% through hosting weekly events and coordinating with other local organizations for partnered event production. Through these roles, I developed a versatile skill set—data-driven planning, cross-organizational collaboration, and audience growth—that I bring to every project.
Born and raised in Albuquerque, New Mexico before relocating to Phoenix, I have seen first-hand how poverty can produce systematic and generational challenges. I aim to continually use my strength of storytelling to promote advocacy and initiate growth and develop to uplift marginalized communities. Through strategic communication and thematic analysis, I can pinpoint limitations and development deficiencies to more accurately propose campaigns that both inform and reform. I approach this work with humility and unwavering dedication to create a meaningful and lasting impact that goes beyond the work I produce. Let’s discuss how data-driven storytelling can elevate your next campaign—see my portfolio and let’s connect on LinkedIn.
