Here, you’ll find a selection of projects that illustrate how I approach research, storytelling and strategy to create a measurable impact.

A data-informed report combining secondary, quantitative and qualitative research to uncover insights and recommendations for Southwest Airlines. The project translates research findings into storytelling strategies that highlight the brand’s authenticity, reliability and human connection.

Blending secondary and primary research, I explored ways for the Fresh Start Women’s Foundation to better connect with and empower its audience. This project focused on turning data into strategies that amplify the foundation’s mission and impact.

From breaking news to sideline stories and thoughtful commentary, this collection highlights my range as a writer. Across sports, news, and opinion, each article represents a different way I’ve explored how words can inform, inspire, and connect.